Buenos Aires - Del Campo Saatchi & Saatchi Argentina announces its latest work for BGH Air Conditioners.
"There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought... But this is nothing compared to what the protagonist of this spot feels," said Itzkoff and Serkin, Executive Creative Directors of the agency.
The film was produced by MJZ and directed by Juan Cabral, and went on air today.
See the film at: http://www.youtube.com/watch?v=tv8aMNCIQ_M
CREDITS
Client: BGH
Product: AIR CONDITIONERS
Title: "SUMMER HATER"
Agency: Del Campo Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Directors: Diego Medvedocky / Ignacio Ferioli
Copywriters: Matías Eusebi / Nicolás Diaco
Art Directors: Ammiel Fazzari / Ezequiel De Luca
Agency Producer: Adrián Aspani / Lucila D'Amico / Felipe Calviño
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana
Production Company: MJZ / Labhouse
Director: Juan Cabral
Executive Producer: Debbie Turner / Flora Fernandez Marengo
Producer: Natalia Mussolana
DP: Bárbara Álvarez
Postproduction: Bitt Animation
Editor: Emiliano Fardaus
Music: Circle of Sound
Sound: La Casa Post
Advertiser's Supervisors: Ezequiel Devoto / Daniel Rosenfeld / Verónica Moglia