Buenos Aires - Finishing up the 27th edition of Sol, presented for the first time ever this year in Bilbao, Del Campo Saatchi & Saatchi walked away with the Grand Prix in TV for their campaign, "Dads in Briefs", for BGH Air Conditioners.
Led by Pablo Del Campo and under the creative direction of Maxi Itzkoff and Mariano Serkin, the Argentine agency won 13 awards - 1 GP, 3 Gold, 7 Silver, and 2 Bronze - scattered across all of the categories, from TV and Press to Product Development and Technological Development.
The winning work was also spread among some of the agency's main clients: BGH Air Conditioners and Musical Microwaves, "The Cheering Truck" and Sprite Zero for Coca Cola, "Famous Photos" for Sony CyberShot, "The Great Escape" and "Ballerina" for Andes Beer, and "Photoblocker" for Norte Beer.