Los Angeles - Conill had a stellar showing at the 2011 HispanicAd.com Account Planning Excelencia (HAPE) Awards held today during the Association of Hispanic Advertising Agencies (AHAA) 2011 Annual Conference. The agency took three of four total awards, earning Gold, Silver and Bronze honors for its campaigns for Toyota and T-Mobile.
"It's always gratifying to be recognized by industry peers, particularly among such a crowded field of excellent work," said Conill Chief Strategy Officer Verena Sisa. "Effective communications are made possible through the combination of strategic insight, creative vision and terrific execution. We're incredibly proud of our people for putting all three together to deliver great results for our clients in the marketplace".
Gold Award - Best strategic thinking in the development of an integrated communications plan: Toyota, "Somos Muchos. Solving a brand crisis"
A celebration of Latin culture and the relevance of Latinos within the U.S. mainstream, the integrated campaign included social media, city sidewalks, newspapers, radio and TV commercials, inspiring Latinos to proudly display their cultural identities - and their brand affiliation - in a very personal way.
See more at http://conill.com/#/work-2211135047
Silver Award - Best strategic thinking in the creative development for established brands in the Hispanic market: Toyota Camry, "The case of the missing 10%"
Leveraging the irresistible fact that 90% of all Toyota Camry's sold since 1994 are still on the road today, TV, radio and interactive advertising depicted freak occurrences that had befallen on the ill-fated ten percent. From campers whose car is attacked by a bear on a rampage to the unfaithful driver who swears to his girlfriend that lightning should strike if he's lying, all scenarios had a single mission: to reinforce that only an unfortunate event would take a Camry off the road.
See more at http://conill.com/#/work-111116414
Bronze Award - Best strategic thinking in the creative development for established brands in the Hispanic market: T-Mobile, "Move over, Grandma! Discarding a stereotype to connect with families in a whole new way"
To transform T-Mobile into an encourager of limitless family bonding, Conill developed a sponsorship plan that centered on unique broadcast integrations that engaged viewers with the longest novela recaps ever.
The idea revolved around a niece and aunt who were so connected that they stayed on their mobile phones throughout entire novela episodes while they discussed scenes and points of view on the storyline. All thanks to T-Mobile's unlimited family plan
See more at http://conill.com/#/work-9411175012
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