Bucharest - Milka Crispello has been launched on the Romanian market through a campaign developed by Centrade Saatchi & Saatchi.
Under the slogan "An extraordinary praline for an ordinary day", Crispello pralines have been launched through a national campaign including TV, outdoor, print and sampling. The campaign also had an important digital component with a locally created concept.
The on-line application, available on Milka's Facebook page, gives users ‘daily reasons to feel good with Crispello' in the form of cards that express the product's attributes through illustrated funny messages that can be shared with one's friends. The fans can discover daily new reasons to feel good and can win prizes offered by Crispello.
All the reasons can be seen here:
https://www.facebook.com/MilkaRomania/app_609798015701070
Available in two flavours, vanilla and chocolate, Crispello pralines are a unique product due to the combination of vanilla cream or chocolate filling and a chocolate coated fine crisp exterior. They have a delicious taste and, at the same time, a light consistency, suited for daily consumption. Unlike other pralines which are made for special occasions, Crispello pralines can be enjoyed daily.
Credits:
Centrade Saatchi & Saatchi team: Carmen Barda (Group Account Director), Bogdan Sonea (Account Manager), Ingrid Cherciu (Sr. Account Executive), Veronica Oancea (Digital Account Director), Sorin Sega (Digital Jr. Account Executive), Florin Ionescu (Strategic Planner), Johan Ohlson (Executive Creative Director), Catalin Rulea (Creative Group Head), Laura Iane (Creative Group Head), Carmen Dobrescu (Sr. Copywriter), Cristian Costea (Sr. Art Director), Sandra Bold (Copywriter), Diana Nica (Copywriter), Dragos Gavrila (Art Director), Denisa Armasu (Digital Creative Group Head), Sorin Craciun (Digital Art Director), Silvia Gradinaru (Digital Copywriter), Ioana Hurdubelea (BTL Sr Account Manager)
Milka team: Simona Potecu (Director Marketing Chocolate, Biscuits & Candy), Diana Oancea (Marketing Manager Chocolate & Candy), Anca Romila (Brand Manager Milka & Toblerone), Vlad Teiosanu (Assistant Brand Manager Milka & Toblerone)
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