BGH's Nose-o-meter Offers Discounts to the Big Nosed

Buenos Aires - BGH launches its new line of air conditioners with 5 stages of filtered air.  This means, the ones that release the purest air.  For the launch, we decided to help those who need pure air most:  big nosed people.  That's why, if you're big nosed, BGH gives you a 25% discount.

But being big nosed or not is very subjective, so we created the NOSE-O-METER, a device capable of measuring noses.  If your nose touches the sensor, the alarm goes off and you win the discount.  The NOSE-O-METERS will be located in retail stores all over the country.

At BIGNOSEBGH.COM each person will be able to upload their profile picture, in order to find out if their nose has the chance to win.  Apart from this, by entering their address they will find the nearest NOSE-O-METER.

See the launch ad at http://www.youtube.com/watch?v=TCtuuuy1nGg


CREDITS

Executive Creative Directors:  Maxi Itzkoff / Mariano Serkin

Creative Directors:  Diego Medvedocky / Ignacio Ferioli

Head of Art:  Guido Fusetti

Account team:  Juan Manuel Aralda / Mariano Cafarelli

Agency producers:  Adrian Aspani / María de la Paz Landeyro

Production Company:  Peluca Films

Director: Diego y Vlady

Executive Producer: Alejandro De Michele

Producer:  Mariano Scarpati

Music: Happy Together

Post Production Company: Che Revolution Post

Advertiser's supervisors: Nicolás Videla, Carina Catalano, Sebastián Nugnez


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