BBR Saatchi & Saatchi Introduces Bituach Yashir ‘Pigeons’

Ramat Gan - Bituach Yashir, Israel's leading direct insurance company, has released a new campaign advertising its car insurance, focusing on the ease and convenience of its services.

The campaign's protagonists are two animated pigeons, voiced by celebrities Tal Friedman and Eli Finish, who encounter Bituach Yashir customers in various situations relating to their car insurance. In the comic sketches, the uptight pigeon worries about people's car insurance, while the laid back pigeon explains the user-friendliness of Bituach Yashir to calm him down.

The three ads from the campaign can be found at:

Road - http://www.youtube.com/watch?v=cBzT3_rbX-k&feature=plcp

Tree - http://www.youtube.com/watch?v=pRekJY-lvKA

Window - http://www.youtube.com/watch?v=J5ag7IRsZxY&feature=plcp


Credits
:

Ad agency: BBR Saatchi & Saatchi Tel Aviv

Executive Creative Director: Yoram Levi

Chief creative officer: Nadav Pressman

Creative director: Amir Ariely

Art director: Meron Sasson

Copywriter: Matan Yedidya

Account director: Maya Salomon

Supervisor: Lia Gat

Account executive: Sharon Zeevi

Planning Supervisor: Shai Nissenboim

VP Production: Dorit Gvili

Production Manager: Odelia Nachmias

Production Company: Og

Director: Rani Carmeli

Post-Production: Snowball


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