Ramat Gan - Bituach Yashir, Israel's leading direct insurance company, has released a new campaign advertising its car insurance, focusing on the ease and convenience of its services.
The campaign's protagonists are two animated pigeons, voiced by celebrities Tal Friedman and Eli Finish, who encounter Bituach Yashir customers in various situations relating to their car insurance. In the comic sketches, the uptight pigeon worries about people's car insurance, while the laid back pigeon explains the user-friendliness of Bituach Yashir to calm him down.
The three ads from the campaign can be found at:
Road - http://www.youtube.com/watch?v=cBzT3_rbX-k&feature=plcp
Tree - http://www.youtube.com/watch?v=pRekJY-lvKA
Window - http://www.youtube.com/watch?v=J5ag7IRsZxY&feature=plcp
Credits:
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Executive Creative Director: Yoram Levi
Chief creative officer: Nadav Pressman
Creative director: Amir Ariely
Art director: Meron Sasson
Copywriter: Matan Yedidya
Account director: Maya Salomon
Supervisor: Lia Gat
Account executive: Sharon Zeevi
Planning Supervisor: Shai Nissenboim
VP Production: Dorit Gvili
Production Manager: Odelia Nachmias
Production Company: Og
Director: Rani Carmeli
Post-Production: Snowball