Belgrade - The "Battle for the Babies" humanitarian campaign has added another award to its growing list of international accolades.
Serbia's most awarded campaign this year, created by Saatchi & Saatchi Belgrade, won the Sapphire Cristal Award in the Media (Great causes / Public interest) category at the Cristal Festival in Crans Montana, Switzerland.
The Cristal Festival awards the most creative projects across a wide range of media, focusing on originality, innovation and exceptional execution. The festival brings together professionals from the creative industry, advertisers, research agencies, production companies, as well as journalists.
In November, "Battle for the Babies" also won the Silver award in the PR/Non-corporate category at Eurobest in Lisbon.