Badillo Nazca Saatchi & Saatchi Top Creative Table

San Juan - Badillo Nazca Saatchi & Saatchi leads the ranking as Puerto Rico's most creative agency for the third consecutive year in Adlatina's CREMA annual register. 

Every year Adlatina, the news portal which specializes in Iberoamerican advertising matters, publishes a ranking of the most creative agencies in each market.  This ranking is based on the agencies' performance at the major international advertising festivals and the local creative competition.  

This achievement comes in the wake of  Badillo's success at Cúspide, where it was chosen Agency of the Year with a total of 21 awards and two Grand Prix, plus its wins at FIAP, where the agency received a Silver Sun in the Outdoor Advertising category for Verizon Wireless (now Claro) and a Golden Sun in the Young Creatives competition.  Badillo was also selected best agency in Puerto Rico for the fifth consecutive year at El Ojo de Iberoamérica.

Juan Carlos Rodriguez, Badillo Nazca's general creative director, stated that, "Creativity must work for a brand's benefit.  We just can't sidetrack brands and think of awards and festivals, it works the other way around.  We do good advertising to help our clients' brands grow and in the process of doing good advertising, we will win awards.  

"I like to think of creative festivals as tournaments that help us keep in shape.  It's a means to reach objectives which are nothing but the objectives of the brands for which we work.  Awards always make Badillo look as a very creative agency but we are much more than that.  We are a very strategic and nonconformist agency."

To which added Erasto Freytes, president of Badillo Nazca Saatchi & Saatchi, "I am pleased that once more the talent of the excellent group of professionals who work at our agency is recognized, since this continues to motivate us to give our maximum effort for the benefit of our clients' brands."

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…