Amsterdam - ASA, employment agency specialists in students and young professionals, has asked Saatchi & Saatchi | Leo Burnett Amsterdam to develop a new brand identity and activation campaign.
After a ‘strategy and chemistry pitch' ASA chose to collaborate with Saatchi & Saatchi | Leo Burnett Amsterdam for the rebranding. Currently ASA is working with the labels ASA Student, ASA Campus and Ad Rem Young Professionals, but in the New Year - 2012 - they will continue as one brand ASA with the following labels: ASA Student and ASA Young Professionals.
Saatchi & Saatchi | Leo Burnett Amsterdam will develop both the brand identity for the new ASA and an activation campaign targeted at students and young professionals.
Saatchi & Saatchi | Leo Burnett Amsterdam has developed itself over the past two years from a classic advertising agency to a cross media advertising and digital agency. In The Netherlands the agency works for, amongst others, Procter & Gamble (Ariel, Head & Shoulders, Olaz, Pampers, Max Factor, Fixodent en Eukanuba), Fiat, Lancia, Jeep, Mead Johnson Nutrition, Wagner Pizza, Douwe Egberts SENSEO, Mushroom Promotion Foundation and Hallmark.