San Francisco - Annie Longsworth has been named CEO of Saatchi & Saatchi S, North America.
For the past nine years she has been President of the San Francisco office of integrated communications company Cohn & Wolfe, where she also founded the Global Sustainability Practice for Cohn & Wolfe. Annie, 42, has 18 years of communications experience and holds an Executive MBA in Sustainability. She has also held strategic marketing communications roles for companies ranging from start-ups to multinationals. Her expertise is purpose-driven brand communication and storytelling, triple bottom-line sustainability, public relations, and communication planning.
Saatchi S is a strategy and communications consultancy that helps clients bring sustainability practices to their operations, human resources and marketing. In the US Saatchi S has worked on sustainability projects with Wal-Mart, AT&T, Frito-Lay, Coca-Cola, Johnson & Johnson, McDonalds, Wellpoint, and Duke Energy.
Kevin Roberts, Saatchi & Saatchi CEO Worldwide, welcomed Annie Longsworth, saying "I'm rapt. Sustainability is a core commitment of our company and Annie is going to build on this platform and take it forward."
Adam Werbach, Chief Sustainability Officer at Saatchi & Saatchi Worldwide, added: "Annie is a superstar in the emerging field of sustainability communications, breaking down the wall between traditional marketing, cause marketing and social media. Saatchi S has already helped many of the largest companies on the planet make sustainability a core part of their business models. Now we're ramping up our capacity to help our clients use sustainability as a marketing edge as well. Clients and colleagues in the Saatchi & Saatchi network will be delighted with the insight and energy Annie will bring."
Annie expressed enthusiasm about her leadership of Saatchi S. "With sustainability rapidly becoming the most critical business issue of our time, brands will increasingly need Saatchi S' expertise in strategic consulting and engagement. My knowledge of brand communication and marketing aligns well with core Saatchi & Saatchi abilities, allowing us to bring expanded capabilities to our clients."
She succeeds Judah Schiller, who has completed his tenure at the company to embark on new projects and ventures. Annie will report to Adam Werbach.
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