Dubai - Saatchi & Saatchi Middle East has been assigned as agency of record on the Yoplait brand, which is being launched in the Gulf Cooperation Council countries by Agthia, a leading Abu Dhabi based food and beverages group.
Saatchi & Saatchi will be responsible for developing launch communications for the Yoplait brand, which is 51% owned by Network client General Mills, across the GCC.
Commenting on the win, MENA Regional Business Development Director Ramzi Haddad said: "We're delighted that Agthia has decided to partner with Saatchi & Saatchi on Yoplait. This exciting global brand has a lot of promise in the region, and we are confident the launch will be a total success."