Paris - Visa Europe France launches a new campaign with its agency Saatchi & Saatchi + Duke to promote the Visa Premier card.
The goal is to incorporate Visa Premier into French daily routine, showing that beyond the insurance and assistance benefits already offered to card holders, they also get discounts in many retail partners during the year.
The campaign is based on the insight that many people are desperate to be the first to take advantage of good deals, and shows that choosing a Visa Premier card can satisfy this desire without constraint by bringing to life the inconvenience bargain hunters suffer to get their hands on in-store promotions (getting up early to be the first in line when the store opens, waiting outside in the cold, etc.).
The media plan includes television advertising, a digital and mobile activation, as well as in-store advertising for retail partners.
The campaign will air from February 15th to March 9th.
Credits
Advertiser: Visa Europe France
Agency: Saatchi & Saatchi + Duke
Advertiser management: Charlotte Desbons, Angélique Renard, Morgane Tanniou
Agency Management: Nicolas Askevis, Stéphane Pellegrini, Franck Trampal, Damien Granet
Creative Director: Anne-Cécile Tauleigne
Art Director: Olivier Gamblin
Copywriter: Timothee Gaube
TV producer: Martine Joly (WAM)
Director: Jérôme Langlade
Production: Quad