KR Op-ed: BIG DATA + BIG LOVE

News

Kevin Roberts - Big Data is the real deal. The muscular left brain has rolled up to the advertising altar with a diamond promise of marketing perfection. This tech-driven juggernaut heralds fantastic advances in discovering, organizing and manipulating the information deluge to achieve diverse objectives. Outcomes range from awesome to scary – the Edward Snowden N.S.A. surveillance disclosure has revealed…