‘Days of Hope’ Campaign Strikes Gold

'Days of Hope' campaign wins a Golden Drum for several agencies across Europe.

Romania - The combined efforts of Saatchi & Saatchi offices across Romania, Serbia, Russia and Poland have been awarded a Golden Drum for the ‘Days of Hope’ campaign, during the 20th edition of the Golden Drum International Advertising Festival. The award was received in the “New and Innovative” category.  

The ‘Days of Hope’ campaign is an integrated effort across the whole of Europe, with a number of Saatchi & Saatchi offices coming together to give wings to an initiative from the Saatchi & Saatchi Berlin office. Centrade Saatchi & Saatchi was the first country to start, with the help of Prima TV and Zenith.  

“This campaign is living proof that Saatchi & Saatchi is one of the strongest and most integrated agency Networks out there and I’m very proud of being part of this campaign”, says Johan Ohlson, Executive Creative Director at Centrade Saatchi & Saatchi.  

“The goal of advertising has always been to create an effect. An award at Golden Drum is the proof that our ideas created an effect in people’s hearts and minds. It is also a proof that we deeply understand the potential of the communication channel and how the communication channel itself adds value to the idea. I am very happy that we won with the ‘Days of Hope’ campaign at Golden Drum as well”, says Mona Opran, Chief Operations Officer Centrade Saatchi & Saatchi.  

The 20th edition of the Golden Drum International Advertising Festival took place between the 9th and the 11th of October in Portoroz, Slovenia. 

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…