‘Days of Hope’ Campaign Strikes Gold

'Days of Hope' campaign wins a Golden Drum for several agencies across Europe.

Romania - The combined efforts of Saatchi & Saatchi offices across Romania, Serbia, Russia and Poland have been awarded a Golden Drum for the ‘Days of Hope’ campaign, during the 20th edition of the Golden Drum International Advertising Festival. The award was received in the “New and Innovative” category.  

The ‘Days of Hope’ campaign is an integrated effort across the whole of Europe, with a number of Saatchi & Saatchi offices coming together to give wings to an initiative from the Saatchi & Saatchi Berlin office. Centrade Saatchi & Saatchi was the first country to start, with the help of Prima TV and Zenith.  

“This campaign is living proof that Saatchi & Saatchi is one of the strongest and most integrated agency Networks out there and I’m very proud of being part of this campaign”, says Johan Ohlson, Executive Creative Director at Centrade Saatchi & Saatchi.  

“The goal of advertising has always been to create an effect. An award at Golden Drum is the proof that our ideas created an effect in people’s hearts and minds. It is also a proof that we deeply understand the potential of the communication channel and how the communication channel itself adds value to the idea. I am very happy that we won with the ‘Days of Hope’ campaign at Golden Drum as well”, says Mona Opran, Chief Operations Officer Centrade Saatchi & Saatchi.  

The 20th edition of the Golden Drum International Advertising Festival took place between the 9th and the 11th of October in Portoroz, Slovenia. 


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