Guatemala City - Saatchi & Saatchi, through its Central American representative
4am Saatchi & Saatchi, has arrived in Costa Rica by becoming shareholders in
“With the consolidation of this alliance, we continue to grow, bringing
additional value to our brands both locally and regional,” said Andres Artavia,
MD of the new operation.
4am Saatchi & Saatchi’s Regional CEO Guillermo Martínez commented that the closing of this deal adds Costa Rica to the already-owned operations in Guatemala and Honduras, with negotiations already taking place in El Salvador and Nicaragua in order to begin operating in those markets during first quarter 2014.
Costa Rica is a challenging market in Central America, so it was hard work well done by high level talent for the big brands, declared Martínez.
The regional team of Guillermo Martínez (CEO), Diego Anzueto (Digital VP) and Marcelo Alvarez (Regional Accounts Director) assures that 4am Saatchi & Saatchi arrives in Costa Rica as a Global quality agency, in the pursuit of excellence, challenging today’s present to transform brands, markets and people.
Photo (l to r): Guillermo Martinez, CEO 4am Saatchi & Saatchi Central America & Andres Artavia, Managing Director 4am Saatchi & Saatchi Costa Rica.