Serbia - Saatchi &
Saatchi Belgrade won four awards with two campaigns at the 20th
Golden Drum festival, the most important regional festival of creativity, held
annually in Portorož, Slovenia.
The “One photo a day in the worst year of my life” campaign against domestic violence won Golden Drum in the Digital category, as well as two Silver Drums in the Public Relations and Film categories. “One photo a day in the worst year of my life” was by far the most successful viral video in the region this year.
Saatchi & Saatchi Belgrade also took part the “Days of Hope” campaign, a joint effort of Saatchi & Saatchi offices from Germany, Serbia, Romania, Russia, Switzerland and Poland, under the creative guidance of Saatchi & Saatchi Berlin, which won the Golden Drum in the New or Innovative category. This campaign was launched to raise the awareness of increasing homelessness in major cities across Europe.
Two golds and two silvers made Saatchi & Saatchi Belgrade the most awarded agency from Serbia at the Golden Drum festival.