Shanghai - Michael Lee, CEO of Saatchi & Saatchi
Greater China, is the first Chinese CEO from an advertising agency to be
featured on the cover of Hong Kong financial publication Capital Weekly.
In recent interviews with some of Hong
Kong’s most influential media publications, including the Hong Kong Business Journal, Hong
Kong Business Times, Capital Weekly,
and lifestyle magazine Esquire, Lee
spoke about Saatchi & Saatchi’s position as a creative powerhouse and the
success of Saatchi & Saatchi as China’s Agency of the Year.
Media comments include:
"Lovemarks takes Hong Kong by storm, media fired up over Saatchi & Saatchi. Saatchi & Saatchi's work 'The Aged Care' for CCTV swept through Hong Kong and received hundreds of thousands of 'Likes' on Facebook and YouTube...
"Saatchi & Saatchi’s business in the Greater China region is booming, recently being jointly awarded by China Advertising magazine and R3 as Agency of the Year 2012. Saatchi & Saatchi picked up two Lions at the recently concluded 60th Cannes Lions International Festival of Creativity, including the only Film Lion to be awarded in the Greater China region. In addition, in China’s fast developing advertising market, Michael has already led the agency to a stable position at the top of the industry and has dedicated himself to aligning operations in the south of China with Hong Kong, increasing office space by four times over. Even more importantly, he has brought ten of the most elite advertising practitioners from the Asia-Pacific ad industry on board, pledging to lead the Hong Kong world of advertising to new creative heights."
Saatchi & Saatchi is a top creative and
advertising agency in Greater China. The agency has produced internationally
recognised and award winning campaigns, and received the only Film Lion to be
awarded in the Greater China region at the 60th Cannes Lions
International Festival of Creativity.