Sao Paulo - On February 28, Nike Brazil started its journey toward the World Soccer Championship to be staged in 2014 in Brazil, with a communications campaign featuring the Brazilian All-Star Team. Bearing the signature of F/Nazca Saatchi & Saatchi, the campaign will be comprised of two films, both to be aired 100% through online media.Bold as any other campaign…
Paris - Elie Ohayon, CEO of Saatchi & Saatchi in France, announces the appointment of Anne-Cécile Tauleigne as new Creative Director.Anne-Cécile was previously Creative Director of BETC Euro RSCG, in charge of Peugeot Worldwide.She graduated from UCAD (Union Centrale des Arts Décoratifs) and worked for the most important advertising agencies such as DDB, RSCG, BDDP, Scher/Lafarge, FCB, and Grey.In 2007,…
Milan - Saatchi & Saatchi Italy's "Casting" project for Il Ponte del Sorriso went live on-line on Wednesday, February 29th - http://www.youtube.com/ilpontedelsorriso and http://www.facebook.com/ilpontedelsorrisoIl Ponte del Sorriso is a non-profit organization that aims to support the building of a Centre of Excellence for maternal child health in Varese. The Centre will be a place where smiles, colors, bright spaces, attention,…
Milan - Saatchi & Saatchi marks a splendid double in the first two months of 2012. The Italian agency has won the Parmalat dairy pitch, only a few days after the acquisition of the Lexus budget.Parmalat, the historic Collecchio-based company, is a leading international player with operations including 68 manufacturing plants across the world. Its product offer reaches 17 million…
Buenos Aires - The Argentine advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has launched a new campaign, "Dads in Briefs", for its client, BGH Air Conditioners.The campaign explains that, with the arrival of the summer heat, comes the arrival of dads wearing nothing but briefs. The three commercials offer a solution to this problem.As the creative team…
Prague - Saatchi & Saatchi Prague was honoured at this year's Metro Golden Stone awards, the 17th running of the creative competition organized by the Association of Czech Advertising Agencies and Marketing Communication.The agency won a Golden Stone for its TV spot "Touch telephones", part of the T-Mobile Christmas 2011 campaign.The jury, chaired by one of the most respected Czech…
Frankfurt - Pedestrians at the Hauptwache in Frankfurt and the Z.O.B in Berlin were given quite a scare a few days ago. In typical "crime-scene" style, remarkable realistic corpse legs were sticking out of the public lockers!In collaboration with its client Psychothriller GmbH, an audio book company specialising in thrillers and suspense, Saatchi & Saatchi deposited the legs of supposed…
Buenos Aires - The Gunn Report has just announced its rankings, to be published its new edition in March 2012. Del Campo Saatchi & Saatchi is ranked 4th on the list of the 50 most awarded agencies world-wide. Led by Pablo del Campo and General Creative Directors Maxi Itzkoff and Mariano Serkin, the Argentine agency was placed in this privileged position…
Sydney - Saatchi & Saatchi Sydney is continuing to lure top talent with two senior creative teams announcing a move to the agency and the appointment of Tod Duke-Yonge as Head of Design.New ECD Damon Stapleton, who took up the position on 5 January, is attracting top creative talent to the agency. Former creative team Steve May and Nils Eberhardt…
Milan - After the excellent performance of 2011, which closed with a double-digit growth in the stagnant advertising market, Saatchi & Saatchi Italy speeds away in 2012 with the acquisition of the communication budget for Lexus in Italy.The assignment reinforces the partnership begun in 2010 between the agency and one of its most important clients worldwide, the Toyota Group."I'm very…
Mumbai - The new commercial created by Saatchi & Saatchi India for Skoda Rapid positions the car as the ‘thoughtful' car for thoughtful people.Says Nisha Singhania, GM Saatchi & Saatchi, "All cars in the crowded entry level sedan segment focus on status and arrival in their communication - they usually depict the arrival in the eyes of others through outward…
Sydney - One of Australia's largest retailers Big W has appointed Saatchi & Saatchi as its advertising agency.The appointment follows a pitch process in which six agencies vied for the iconic retail brand."As soon as we heard that the Big W account was up for pitch we instinctively knew they were the right retail partner for us," said Saatchi &…
Buenos Aires - The social lives of young people are often threatened by unbearable commitments they'd like to escape from: distant family weddings, golden anniversaries, business events, etc.This is why Andes Beer hired a specialized rescue team who, using their expert acting techniques and putting on an amazing production, were able to rescue anyone from a depressing event without raising…
Prague - During the second half of January, non-profit organization NaZemi and Saatchi & Saatchi Prague shocked a great number of mothers and fathers with their provocative campaign proposing that parents send their children to work.Leaflets offering jobs, and a list of the positive effects that work could have on children, appeared in residential areas, at playgrounds and near primary…
