Saatchi & Saatchi Partners with Amnesty International on Human Rights Appeal #HeresToYou

On the occasion of the publication of their 2015-2016 Report, Amnesty International is launching an appeal for more people to unite in the global fight against injustice, with Saatchi & Saatchi and author Roberto Saviano.

Roberto Saviano, the author of Mafia exposé ‘Gomorra’ and ‘Zero Zero Zero’, denounces years of violence of the state and of criminal organisations in a video appeal made for this campaign. 

The #HeresToYou campaign will invite people to lend their own voice and sing ‘Here’s to You’, a Joan Baez and Ennio Morricone song dedicated to Nicola Sacco and Bartolomeo Vanzetti, which became a symbol of the fight for human rights.  The song was released in 1971 as part of the soundtrack to the film ‘Sacco e Vanzetti’, directed by Giuliano Montaldo.  

The Amnesty International video appeal by Saviano was realised in collaboration with Think Cattleya, by the directors Bosi & Sironi.  The Amnesty International appeal by author Saviano was filmed in top secret circumstances at the iconic Cinécitta studios in Rome, in order to avoid revealing the location of the author, who has a permanent police escort since threats to his life by Neopolitan ‘Godfathers’. 

90 years have passed since 2 infamous Italian anarchists - Sacco and Vanzetti - were unjustly put to death in Boston, but still to this day human rights are constantly violated all over the world, Italy included.  Sacco and Vanzetti were sentenced to death by Electric Chair by a United States court in the 1920s because of their anarchist political beliefs. The Joan Baez lyrics to ‘Here’s to You’ are inspired by a statement Vanzetti gave to a journalist in prison 3 months before his execution: “This is our career and our triumph. Never in our full life could we hope to do such work for tolerance, for justice, for man's understanding of man as we now do by accident. Our words—our lives—our pains—nothing!” 

To resurrect the song ‘Here’s to You’ with this Amnesty International campaign signifies that the fight is not over, and that all the Sacco’s and Vanzetti’s in the world are inspired by a statement given by Vanzetti to a reporter in prison 3 months before his execution: “This is our career and our triumph. Never in our full life could we hope to do such work for tolerance, for justice, for man's understanding of man as we now do by accident.” 

People who respond to the appeal will be able to register or upload videos of themselves singing the song on the site: http://www.herestoyou.it/ 

A unique video will be created from a collection of all the videos contributed, which will be shared and demonstrate to the world that the fight for human rights isn’t over.  The aim of the campaign and videos is to convince more people to support Amnesty International, sign the petitions and make a contribution in favour of human rights.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…