Smart says, “Jay and I started this journey of reinventing Saatchi New York together as partners, and we’ve decided to finish as partners, as we both leave the agency to pursue other opportunities. For me personally, after five years with the agency it’s time for a change, and the time is right to do that now with the right succession in place, which is something we’ve been talking about for a while.”
“I’m incredibly proud of the team at Saatchi & Saatchi New York, and especially of being named Creativity’s Comeback Agency of the Year. It’s been a true labor of love and an honor to work with such an amazing roster of brands. I’m very excited for what’s next for myself and for the agency. The view was pretty good too,” says Benjamin.
Andrea Diquez, current President of the New York office will assume the role of CEO, effective immediately, while continuing in her leadership role on P&G. Javier Campopiano, previously Chief Creative Officer of Latin America for Saatchi & Saatchi, will partner with her as the new Chief Creative Officer in New York as of September 1st.
Ms. Diquez was named President in late 2015, charged with day-to-day agency operations and client relations, along with running the global Olay account for Procter & Gamble. Andrea began her career at Saatchi & Saatchi New York in 1995 and has held a variety of regional and global roles, including leading some of the agency’s most famous work on Tide. She was named CEO of Saatchi & Saatchi Mexico in 2011 and returned to New York in August 2013 to run the Olay business as EVP Global Director.
Javier has 20 years of global industry experience and was most recently CCO at FCB NY prior to re-joining Saatchi in 2014. A globally recognized talent, Javier has been awarded over 30 Cannes Lions throughout the course of his career including an Outdoor Grand Prix.
“We greatly appreciate the vision and passion that Brent and Jay have brought to the agency during their time here and we thank them for their contribution. We’re looking forward to the next chapter of Saatchi NY under Andrea and Javier's leadership as we continue to focus on the success of our clients,” said Robert Senior, CEO Worldwide of Saatchi & Saatchi.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
