Singapore - The Saatchi & Saatchi Network proved once again that effectiveness can go hand in hand with creativity by lifting three of the fifteen awards handed out at the inaugural Asia Pacific Effie Awards - Gold, Silver and Bronze.
The Awards, which brought this year's World Effie Festival to a sparkling close, were presented at a gala dinner in Singapore. Saatchi & Saatchi took top spot along with Ogilvy & Mather as the most successful agency networks.
Awards were presented to agencies responsible for the successful campaigns in five categories: Food and Beverage; Non-Food Fast-Moving Consumer Goods; Consumer Durables; Consumer Services; and Pro-Bono/Government/Cultural/Issue Campaigns.
Saatchi & Saatchi's winners were:
GOLD - Saatchi & Saatchi China for Nippon Paint: 'My Inspiration, My Libang'
SILVER - Saatchi & Saatchi New Zealand for DB Breweries' Tui Beer: 'Irresistible to Men Since 1889'
BRONZE - Saatchi & Saatchi Singapore for Republic of Singapore Navy: 'Navy Page-Turner'
Some 150 campaigns from 18 countries were submitted for the Awards, from which 24 were selected as finalists. Nine of those were from countries which do not yet have their own domestic Effie Award programmes.
Judd Labarthe, Chairman of the Asia Pacific Effie Awards and Executive Planning Director, Atletico International and Argonauten G2, said, "The breadth of participation in this year's competition says that the Effie Awards are understood and respected, not only as proof of the skill and talent of the agencies and clients who win them, but also as evidence of the growing professionalism of marketing communications in Asia. When winning an Effie matters, it means accountability and the spirit of agency-client collaboration needed to demonstrate it are here to stay."
Bob Isherwood, Saatchi & Saatchi's Worldwide Creative Director, commented, "This is a fantastic result. Effies in combination with our Cannes success give us the inarguable case for Saatchi & Saatchi to clients."
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
