ASB and Saatchi & Saatchi take top honours at AXIS Awards with ‘Clever Kash’

ASB and Saatchi & Saatchi had a successful evening at the New Zealand Axis Awards winning the Grand Axis, the Digital & Interactive Grand Prix, Five Golds, 2 Silvers and a Bronze for their joint innovation, Clever Kash.

ASB was also named Client of the Year. 

Launched in September 2015, Clever Kash is a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society. It is designed to help keep children motivated towards their savings goals and help establish positive savings behaviour from an early age. The first edition of Clever Kash is in market now and being tested by Kiwi families across the country. ASB will continue to release and test additional features with select customers over the next few months. More than 37,000 people have registered their interest in Clever Kash to-date. 

Shane Evans, ASB General Manager Marketing said: “It has been a great experience bringing the Clever Kash concept to life with our partners at Saatchi & Saatchi. Together, we’ve taken a compelling idea and developed it into a physical product aimed at encouraging positive financial habits in children.” 

Corey Chalmers, Joint ECD added: “Clever Kash is a real product, solving a real world problem for ASB’s customers. This is an exciting new world for us to be playing in, but it can’t be done without an incredible collaboration built on trust, respect and a genuine passion to make a difference.” 

ASB Chief Architect James Bergin said: “Clever Kash is a result of ASB’s wonderful combination of innovative technology and thinking alongside Saatchi’s storytelling prowess. Together, we pushed each other out of our comfort zones and couldn’t be more excited and proud of our teams.” 

Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB’s Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design. Watch the story of Clever Kash: 

These significant wins follow a period of sustained success for ASB and Saatchi & Saatchi. Together they were awarded the Grand Prix and won three Golds at the NZDM Awards for the Snap Scholarships campaign, in February. ASB was also Most Effective Client for 2015 at the New Zealand Effectiveness Awards last year. This will also be the second year running Saatchi & Saatchi New Zealand and their client has won a Grand Prix at Axis. In 2015 Saatchi won for Tui Catch a Million, created in partnership with client DB Breweries (part of the Heineken Group) and Apollonation.


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