‘A Force For New Zealand’ New Zealand Defence Force launches new recruitment campaign

The New Zealand Defence Force (NZDF) launches a new recruitment campaign this week, aimed at attracting clever, agile New Zealanders to a career with the Navy, Army and Air Force to fill skill gaps and identify future leaders.

Created by Saatchi & Saatchi New Zealand, the new campaign is centered around the insight that helping comes naturally to New Zealanders, showing scenarios based on real experiences in the forces, with behind the scenes online films explaining more of the story behind each event. The work is informed by research that showed that when it comes to selecting a career path, purpose is now one of the key drivers for young New Zealanders. They want to join an organization that will not only help them get on in life, but will also make a difference in the world.

Commander Wayne Burtton, Director of Defence Recruiting for NZDF said, “We are extremely proud of the work that has been developed and the way it shares the real stories of our incredible men and women. The work also reflects the integrated role of the Navy, Army and Air Force for New Zealand. It brings to life the vision Chief of Defence, Lieutenant-General Tim Keating has for NZDF – to be ‘A Force for New Zealand’. 

Corey Chalmers, ECD of Saatchi & Saatchi NZ said, “It has been an absolute honour – both for me personally and the whole agency team - to work alongside each of the services in the creation of this campaign. The experience has given me the most profound respect for the what the people of the Army, Navy and Air Force do for New Zealand.” 

The campaign started on 6 September and will run on TV and online. 

60”: https://youtu.be/hoae_TvfFlk 
Navy 30”: https://youtu.be/Kn45JRdWfLI
Navy - Behind the scenes: https://youtu.be/j74V3sflXjU 
Army 30”: https://youtu.be/7VsFeiNjlns
Army - Behind the scenes: https://youtu.be/yvjcS7xohWo
Air Force 30”: https://youtu.be/pK5tsrv5am
Air Force - Behind the scenes: https://youtu.be/doWPyCFQ7k4


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…