Panasonic Indonesia Picks Saatchi & Saatchi Group
News
JAKARTA - Saatchi & Saatchi Group and ZenithOptimedia in Indonesia have been awarded Panasonic's creative and media accounts. The move comes after a five-way creative pitch involving Hakuhodo, Matari Advertising, Macs909, Dwi Sapta and incumbent for the past six years, Euro RSCG. The pitch was called as Panasonic, in common with most electronics/white goods companies, face up to the challenges…