Saatchi & Saatchi Announces Worldwide Creative Director

Argentinean Pablo Del Campo elevated to the top creative role in the Saatchi & Saatchi Worldwide network.

New York, NY - Saatchi & Saatchi announces the appointment of Pablo Del Campo as Worldwide Creative Director.

Pablo Del Campo is one of the most-awarded creative directors in the world. He founded Del Campo Saatchi & Saatchi in Buenos Aires in 2000, and has been Regional Creative Director of Saatchi & Saatchi Latin America for seven years. The agency has earned a reputation for world class creativity, winning 52 Cannes Lions and 250 FIAP awards across clients such as Procter & Gamble, Coca-Cola, Sony Playstation, Cadbury and InBev.

Del Campo Saatchi & Saatchi was named Ad Age International Agency of the year in 2011, and has consistently placed among the Top Ten of the Gunn Report over 10 years, ranked number 2 in 2012. It has been #1 agency in Argentina for the last eight years and has held the title of Best Agency in Latin America for five years in a row.

Pablo Del Campo is a member of the Saatchi & Saatchi Worldwide Creative Board, and has led multiple global creative assignments across the Saatchi & Saatchi network. In 2012 Del Campo Saatchi & Saatchi opened in Madrid as part of a Spanish-speaking network within Saatchi & Saatchi.

Saatchi & Saatchi CEO Worldwide Kevin Roberts said, “Pablo’s appointment comes at a time when clients are walking the tightrope between big data and big emotion. Our role as a creative organization is to turn the swimming pool of data insights into creative revelations that engage customers with ideas, with emotion. Pablo is an ideas leader through and through.”

Pablo Del Campo said, “Ideas about communicating are the center of my universe. My new role is to accelerate the flow and adoption of ideas from our strategists and creatives to customers wherever they are, on whatever device, in every time zone.

“My priorities are to set new goals for our creative community, to mentor world-changing ideas, and to foster culture.

“The biggest shift we have made has been from ‘what does my ad look like?’ to ‘what does love feel like?’ Today this plays out in every form imaginable, from a museum installation involving identical twins, a travelling roadshow collecting cheers for the national football team, to live events such as broadcasting the first moments of motherhood.

“Film remains a beautiful medium for bringing Lovemark stories to life, and its power has been exponentially illuminated by social media sharing and audience involvement.”

For the 'Battle of the Surfaces', Del Campo Saatchi & Saatchi brought together, for the very first time, Roger Federer and Rafael Nadal playing a tennis match in a court half grass and half clay. The match was followed by more than 200 million people around the world.

As a business leader from Argentina, Del Campo says that “in a country where we are always afraid of what is going to happen next because of recurrent instability, we rarely say no to any opportunity. For this reason we happily work 24/7, which makes us more competitive than agencies in more developed markets.”

Argentina has a reputation as one of the world’s leading creative advertising markets. “People in Argentina value great advertising almost as much as football,” says Del Campo.  “They think of advertising as something entertaining and moving that relates to their lives and culture. And corporations believe it is better to have outstanding communications.”

Regional LATAM CEO for Saatchi & Saatchi, Cynthia McFarlane said, “Pablo’s appointment is a tremendous endorsement of his creative leadership, and a great reflection on Argentinean creativity.  He is a source of pride for our region.”

While his new role will involve travel throughout the Saatchi & Saatchi worldwide network, Del Campo will continue to be based in Argentina, and will remain closely involved in the agencies in in Buenos Aires and Madrid which will continue to carry his name.


Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…