In a world of sameness, the C-HR is a vehicle that is unique in every way. In executions across TV, digital, print and outdoor, we see the C-HR breaking out of everyday environments, leaving a world of change and uniqueness in its wake.
During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the