'Playing can't be bad'

Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, these three spots for online game developer Changyou playfully explore the unhappy reality faced by gamers in the real world.

In ‘Employee’, a staff member resorts to playing games on his phone at work to escape his obnoxious boss.

In ‘Little Girl’, a miserable father takes to online games to avoid his daughter’s obsession with putting him in makeup and ballet dresses. 

In ‘Mother’, the mollycoddling mother of a young boy infatuated with gaming, wonders why her son is unable to get a girlfriend. 

SFR – Campagne Réseaux


On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain


During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the