'Ex-smokers are Unstoppable'

Smokers know that smoking is bad for their health. Ex-smokers know even better. Instead of focusing on the negative aspects of smoking, the European Commission decided to emphasise the benefits of being an ex-smoker. Once you've conquered the addiction, you become unstoppable. In order to become unstoppable the EC set up the iCoach, a free online digital health coaching platform that helps individuals stop smoking.

SFR – Campagne Réseaux


On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain


During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the