'Summer Hater'

There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought… But this is nothing compared to what the protagonist of this ad feels. This hilarious black comedy ad features a ‘Summer Hater’ – a man infuriated by undignified summer sweat. As he peers out at reddened passers-by and sunbathers, he begins to imagine their sunscreen as combustible gasoline. The interminable old grouch is, however, kept indoors and away from the general public thanks to a BGH air conditioner.

SFR – Campagne Réseaux


On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain


During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the