Barcelona - Smokers across Europe will now be able to ‘Quit Smoking with Barça' as a unique public health programme goes live. The campaign, created by Saatchi & Saatchi Brussels is a joint initiative between the European Commission and FC Barcelona which uses a unique, science-based approach to help those who love life, Barça and football to quit smoking for…
Sydney - Saatchi & Saatchi Sydney has been recognised by the inaugural D&AD White Pencil awards in London, with a brave and audacious campaign to launch a satellite into space. Its ‘Peace Star' campaign is one of just eight entries globally to be given "in-book status" for the award - voted for by D&AD's awarded members. Saatchi & Saatchi Sydney…
San Juan - Badillo Saatchi & Saatchi scores one more victory in the creative arena by being chosen, for the eighth time, as the Best Agency in Puerto Rico at the 15th Edition of El Ojo de Iberoamérica Awards held November 14-16 in Buenos Aires. Additionally, Juan Carlos Rodríguez, the agency's Creative Director, was selected Best Creative Director from Puerto…
Los Angeles - As Hispanic culture permeates mainstream America, a new research study by Conill reveals where the effect is most concentrated and which groups are most receptive to its influence. "The Hispanic Influence on American Culture" details how people across all demographics see the country changing as a result of the infusion of Latino culture. The influence is fueled…
Bucharest - Saatchi & Saatchi PR has been rewarded with gold at World Luxury Award, the most important international competition dedicated to creativity for luxury brands communication. The award is a premiere in the local communication market, Saatchi & Saatchi PR being the first agency rewarded at World Luxury Award. The gold trophy was won in the Jewellery & Watches…
Sydney - 100% Australian owned natural soft drink and mixer company CAPI Sparkling has appointed Saatchi & Saatchi Sydney as its creative agency, following a closed creative pitch to launch the product in 2013. Founder and Owner Pitzy Folk commented: "I wanted to work with a bunch of creative people that shared the same entrepreneurial spirit and ambition. We have…
New York - This week Saatchi & Saatchi New York welcomes award-winning strategic planner Gareth Goodall as Deputy Director of Strategy. The new position will entail working closely with Chief Strategy Officer Claudine Cheever to oversee day-to-day planning at the New York Agency. Goodall previously held the post of Joint Managing Director of Fallon London, where he amassed a series…
Team One (www.teamone-usa.com) continues to play and experiment with traditional advertising. Using a Lexus ES Sports Illustrated® print ad with an iPad® screen, the industry first transforms a static ad into moving video. With CinePrint(TM), the seemingly standard ad is converted into a full-fledged digital experience. After placing the iPad underneath the ad, the static image comes to life -…
Shanghai - The Coca-Cola Company has appointed Saatchi & Saatchi Shanghai as AOR for Minute Maid Pulpy in China. The appointment comes after a 2-month pitch process and includes above-the-line duties to support Minute Maid Pulpy in China. The incumbent agency was BBH and the appointment is effective immediately. Stephen Drummond, Senior Director for Integrated Marketing and Communications for Coca-Cola…
New York - Mary Baglivo, Chairman and CEO of Latin America and Multicultural for Saatchi & Saatchi, delivered an inspiring keynote address to a packed house at the Advertising Women of New York Career Conference last weekend. Baglivo opened the annual student gathering at New York's Fashion Institute of Technology with her presentation, Becoming Creative: Secrets, Shortcuts and Surprises. Her address…
Shanghai - A ‘Water for Children' performance art piece created by Saatchi & Saatchi China for Greenpeace, the world-renowned environmental organization, was staged at the Shanghai 2nd Advertising Arts Exhibition on November 17, 2012. Artists used surreal brush strokes to paint water treatment units onto the bodies of children, in equal proportion to their internal organs, as a metaphor for…
San Francisco - Award-winning consultancy and communications firm Saatchi & Saatchi S has released a white paper that uncovers the untapped potential of the U.S. Latino market in sustainable business. The report, The Myth of the Sleeping Giant: Why Latinos are the Fastest Growing Segment the Sustainability Industry has (N)ever Seen, is grounded in research and provides insights to help…
Buenos Aires - Del Campo Saatchi & Saatchi Argentina announces its latest work for BGH Air Conditioners. "There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought... But this is nothing compared to what the protagonist of this spot feels," said Itzkoff and Serkin, Executive Creative Directors of the agency.…
New York - This month global PC leader, Lenovo, launched its largest-ever global marketing campaign in support of a new line of Convertible PCs, powerful machines that transform from laptop to tablet with help from Saatchi & Saatchi New York. The integrated body of work includes a short film, cinema ads and television spots, as well as digital, social and…
