Berlin - Saatchi & Saatchi has launched a new campaign to raise the profile of increasing homelessness in major cities across Europe. Called ‘Days of Hope', the idea originates from Saatchi & Saatchi Berlin and focuses on the impact the cold January weather has on the many homeless people in Europe. Real people living on the streets are invited to…
Prague - Saatchi & Saatchi Prague has prepared a new campaign for the brand new Toyota Auris, which exudes an air of purity and simplicity. Its central motif is the keyword "I Am" in an untraditional typographical interpretation - the confident-appearing new Toyota Auris speaks for itself. The campaign is running from mid-January in the Czech Republic and Slovakia, primarily…
New York - This week General Mill's Fruit Snacks brand launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes. To help kids get in on the fun…
Kuala Lumpur - Durex Malaysia, the leading brand in global sexual wellbeing, has appointed Saatchi & Saatchi Arachnid as its agency-on-record for all creative duties. With this appointment, Durex Malaysia is looking to re-establish a prominent brand presence to further engage and interact with its consumers as traditional advertising opportunities remain limited for the brand due to category restrictions. Having…
Frankfurt - Saatchi & Saatchi Frankfurt has prevailed in the pitch for the future development of the brand campaign for Union Investment. The Frankfurt agency has been handling the sales promotion campaign for Union Investment's guarantee fund since 2011. "By choosing Saatchi & Saatchi, we have not only selected an agency close to our own location. This decision was also…
Milan - Saatchi & Saatchi Italy has developed the communication campaign for the European launch of the New Toyota Auris Hybrid. For the Italian agency this is an important reaffirmation, as the agency had already created the European launch campaign for the new Yaris for Toyota Motor Europe. The New Toyota Auris Hybrid is a real innovation. Until now, those…
São Paulo - The first Leica Store São Paulo film has been created by F/Nazca Saatchi & Saatchi, and presents to the Brazilian market the M-Monochrom, Leica's digital camera that only shoots in black and white. The film, shot in black and white and narrated in German as an homage to the birthplace of Leica, gives a fleeting glimpse of…
Copenhagen - Saatchi & Saatchi Denmark has appointed Jason Mendes to the role of Executive Creative Director. Award winning Mendes will be responsible for the creative output of the agency, working on key clients including Procter & Gamble, Novartis, Coca-Cola Company, Toyota and Sony Mobile. Most notable for his recent award winning work on the Ford Focus ‘Contradiction' campaign, Mendes…
Mumbai - Saatchi & Saatchi India CEO Matthew Seddon has announced the appointment of Priti Kapur as ECD of the Saatchi & Saatchi Delhi office. Priti (pictured right) has spent the last 4 years as ECD at JWT Delhi, prior to which she worked at Leo Burnett and DDB in Singapore. In her time at JWT Priti led the agency…
Ho Chi Minh City - The mobile operator Vietnamobile has appointed Saatchi & Saatchi Vietnam to handle all its brand communications activities. The appointment was made following a competitive pitch process with agencies making presentations to the Vietnamobile senior management team from Vietnam and Hong Kong. Elizabete Fong, CEO of Vietnamobile commented, "In a highly competitive telecommunications market in Vietnam,…
Tokyo - Following an exhaustive search, Saatchi & Saatchi Fallon Tokyo has awarded Akira Kamiutsuri with the role of Executive Creative Director. "We've experienced rapid growth over the past year with existing and new clients over a wide range of categories plus we've hired a lot of up & coming young creative talent. So we needed to find a creative…
San Juan - In Puerto Rico, children have died in the past two years on New Year's Eve as a result of stray bullets originated by the unfortunate practice of firing weapons into the air as part of the 31st December celebration. Many people have also been wounded in years past celebrations. Badillo Saatchi & Saatchi shook the island with…
Zurich - The end of the world is near. If you have not prepared so far, this might be your last chance to save yourself, with this brand new getaway car. On Tuesday December 18th 2012, SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station in Switzerland. This car is full…
Belgrade - The "Battle for the Babies" humanitarian campaign has added another award to its growing list of international accolades. Serbia's most awarded campaign this year, created by Saatchi & Saatchi Belgrade, won the Sapphire Cristal Award in the Media (Great causes / Public interest) category at the Cristal Festival in Crans Montana, Switzerland. The Cristal Festival awards the most…
