Frankfurt - Saatchi & Saatchi Frankfurt has prevailed in the pitch for the future development of the brand campaign for Union Investment.
The Frankfurt agency has been handling the sales promotion campaign for Union Investment's guarantee fund since 2011.
"By choosing Saatchi & Saatchi, we have not only selected an agency close to our own location. This decision was also based on our desire to continue the strategic expansion of the Union Investment brand. We would like to build on the present strengths of the brand while taking the needs of the target groups into consideration and also by differentiating ourselves," explains Silke Otte, Head of Marketing Management at Union Investment Privatfonds GmbH.
"The market has changed significantly due to the financial crisis. It is becoming more and more important to understand the customers and their needs in order to gain their trust. We would like to focus on the target group for investment funds even more," states Carmen Horst, Management Supervisor at Saatchi & Saatchi Frankfurt.
The launch of the new brand campaign is planned for the end of 2013. Saatchi & Saatchi is replacing Union Investment's long-standing agency KNSK in Hamburg, which has been handling the account since the year 2000.
Saatchi & Saatchi is the Lovemarks Company that accompanies brands such as Toyota, O2, AS&S Radio, Pampers, Ariel, vivesco, Voltaren, Pro7, Volvo, AIDA, Veltins and now also Union Investment on their way to becoming a Lovemark.
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