Bucharest - Saatchi & Saatchi PR has been rewarded with gold at World Luxury Award, the most important international competition dedicated to creativity for luxury brands communication. The award is a premiere in the local communication market, Saatchi & Saatchi PR being the first agency rewarded at World Luxury Award.
The gold trophy was won in the Jewellery & Watches category for the PR campaign "The Chronicler", created by the agency for Rafael & Sons, a diamond jewellery producer.
"We are honoured that the international juries and competitions appreciate the creativity and devotion that Saatchi & Saatchi PR has always shown. The international gold, received at such an important competition which brings together the most important luxury brands in the world, is a confirmation of the scale of the projects we are working on. We are glad we can take the competition in communication at international level."
Larisa Petrini, Managing Director, Saatchi & Saatchi PR
"Although we know very well the importance of authentic brilliance, with Saatchi & Saatchi PR, Rafael & Sons diamonds gained a new facet. The award received at the most important competition dedicated to luxury creativity is a happy moment as well as a natural one, considering how the agency has always met our communication needs."
Noam Lenzini, Managing Director, Rafael & Sons
"The Chronicler" campaign aimed at avoiding the jewellery stereotypes that have at the forefront a gorgeous woman and an exuberant scenery. The campaign's idea was to let the diamonds speak.
The actress Monica Bîrlădeanu, one of the most famous stars in România, was chosen as ambassador for the diamond brand, debuting in this campaign as the new image for Rafael & Sons.
World Luxury Award is the highest distinction to acknowledge excellence in creativity for luxury brands communication, in categories like Cars & Yachts, Fashion & Style, Parfum & Cosmetics, Beverages & Food, Bank, Insurance & Credit Card, Hotels & Holidays etc. The jury consisted of representatives of the most important communication agencies worldwide: Publicis, Ogilvy, Young & Rubicam, Draftfcb, etc.
This year's winners list of World Luxury Award included Armani, Audi, BMW, Diesel, Martini, Mercedes, Montblanc, Paco Rabanne, Porsche, Yves Saint-Laurent, Waldorf Astoria.
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