THE ALL-NEW 2018 LEXUS LS – Through the eyes of art

For a brand that stands for 'Experience Amazing', traditional advertising will always fall flat. Our ambition for the Lexus LS was to create a series of experiences, inspired by Lexus' Takumi craftsmanship, for people to interact and engage with. The flagship Lexus LS is a work of art, crafted by Japanese Takumi craftsmen to create an experience like no other. To bring this experience to life, we commissioned four of Asia's leading artists to create bespoke pieces inspired by the iconic features of the Lexus LS – Glass, Metal, Wood & Origami. These films tell a story of passion, craftsmanship and inspiration.