The British Heart Foundation has launched a new brand campaign, ‘This is Science’, to inspire greater public support for its life saving research.
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GlaxoSmithKline brand Otrivin revealed an air purifying ‘Bubble’ at Cop26 last week. The Drum caught up with its brand boss about what it wants to achieve with the installation.
BT: Hope United Marcus Rashford
In the latest instalment of Campaign's Smarter Working series, Saatchi & Saatchi's CEO argues that there’s cause to be optimistic but also a need for a new form of creativity.
Direct Line Group’s ‘We’re On It’ campaign took home the top prize at the Marketing Week Masters last week, after driving long and short term business impact and surpassing the already admirable efforts of its previous brand platform.