Sydney - Following the success of Saatchi &
Saatchi’s work with St.George, the agency’s role has been extended to lead
creative agency for Bank of Melbourne and BankSA brands.
St.George Banking Group’s GM for Marketing
& Customer Experience, Martine Jager said that Saatchi & Saatchi’s
creative ideas for these brands were exceptional, innovative and customer
focused.
“It was a tough decision with so many
creative agencies producing outstanding work for our brands over a number of
years – but we are very excited to move our South Australian and Victorian
brands to their next phase with Saatchi & Saatchi.”
In 2013 Saatchi & Saatchi was appointed
to St.George and helped the bank launch its successful ‘start something’
campaign, designed to encourage people to start something for themselves.
“I’m confident that Saatchi’s creative
thinking will help us to clearly differentiate ourselves in the market. We are
a group of brands that truly want to help people, whether that’s helping them
into homes or helping businesses to start, prosper and grow. Saatchi &
Saatchi have truly demonstrated how to capture the true essence of this.”
Saatchi & Saatchi Chief Executive Michael
Rebelo said: “It is a great privilege to be expanding our St.George partnership
with these iconic South Australian and Victorian brands. Exciting times ahead.”
Lavender still remains the below the line creative agency for the group’s brands and AJF remains the creative agency for RAMS.
(Source: St.George Bank media release)
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