With over 20 countries participating, El Sol gathers the best creativity in Spanish and Portuguese and is the meeting place for all Spanish and Latin American advertising professionals. A record 239 agencies are participating in the 30th Anniversary edition of El Sol, an 11% increase since 2014, notably with an increase in Spanish agencies implying the success of the course of action that El Sol has taken, as well as a certain recovery of the sector.
This year, on the occasion of the 30th anniversary of the festival, the axis of El Sol’s conferences will be “Brand Consistency”. A large number of important presenters will explain their vision of brands and the Iberoamerican market during the Festival including Pablo Del Campo, Worldwide Creative Director of Saatchi & Saatchi. Del Campo will give a presentation about 25 years of Argentine advertising and its impact upon the global advertising industry, a subject upon which he is an expert as the founder of Del Campo Saatchi & Saatchi in Argentina, and Del Campo Saatchi & Saatchi in Spain.
Pablo Del Campo has been Regional Creative Director of Saatchi & Saatchi Latin America for 7 years. Del Campo and his teams have won 69 Cannes Lions, 53 Clio Awards, 250 Ibero American Advertising Festival awards, and been honoured as AdAge International Agency of the Year. He is a Jury President at the 2015 Cannes Lions International Festival of Creativity. Del Campo commented: “Argentina's advertising is one of the strongest globally, despite the size of the market. This year, El Sol Festival in Bilbao (originally in San Sebastian) is celebrating its 30th Anniversary, so in my presentation I will cover how Argentina as an advertising industry has performed and evolved during all these years. It's a great honour for me to this time represent the whole country.”
Other keynote speakers at El Sol include; José Miguel Sokoloff, President of general creative advising at Lowe & Partners; Fernando Vega-Olmos, Chief Creative Officer at Picnic; Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB; Gustavo Martínez, Worldwide President and CEO at J. Walter Thompson; Gustavo Koniszczer, Managing Director of Future Brand; Pedro Pina, Marketing Director of brand solutions at Google; Anibal Casso, strategic planning director at Wieden+Kennedy; Sergio Alcocer, President and general creative director of Latinworks; and Juan Enrique Pendavis, Vice President and global head of creative & media at Nestlé.
As they do every year the festival will project the reel from the 2014 Eficacia Awards, a special on the 10th anniversary of El Chupete, and the Cannes Prize. On Friday night the Bilbao City Government and the Regional Council of Vizcaya will extend an invitation to all representatives to their usual reception at the Guggenheim Museum, during which the exhibitions will also be on view.
As in previous years, all of this can be found through a free official app available for iOS and Android, which will make it easier not to miss any of this 30th year of El Sol.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
