Dusseldorf - This is
what efficient work looks like nowadays: presentations and the beloved cup of
coffee are automatically delivered straight to the desk, plants practically
water themselves and mobile, worldwide videoconferences are part of everyday
life. This sounds like one of those ideas that start-ups come up with to change
the world and make companies more productive, faster and better. But are they
also sensible and feasible? The B2B expert Saatchi & Saatchi Pro looks into
this question on behalf of the Deutsche Telekom – with an amusing persiflage of
the popular Kickstarter videos on the Internet, which start-ups often use to
present their innovations.
The
protagonist in the video, which was created and realised by Saatchi &
Saatchi Pro, is a small drone called ‘Office Drone’. In his video, the German
film director Max Erlenwein charmingly implements the little helicopter to introduce
a new product for Telekom business customers: ‘TeamLike’, a social network for
companies – it is the Intranet, Social Media for the business and a project
platform rolled into one.
“With this
offer, we provide small and medium-sized companies with a modern tool for new
ways of working together as a team, and are therefore offering a real and
sustainable added-value for daily office life,” states Dirk Backofen, Head of
Business Customer Marketing at Telekom Deutschland. ‘TeamLike’ optimises communication
and connects employees and resources. Posting, liking and chatting – all in a
company-appropriate and secure manner: made in Germany. The platform also
facilitates the exchange of knowledge – a real benefit for all involved.”
“With this
viral, we aim to generate interest for ‘TeamLike’ by targeting companies, thus
inspiring Telekom business customers for the social network,” Alexander Reiss,
Executive Creative Director at Saatchi & Saatchi, explains the idea behind
the viral.
The film
is now online on the corresponding microsite https://www.telekom.de/drohneand
will be advertised intensively for three months by Saatchi & Saatchi Pro
via YouTube, Facebook and Google Ads as well as on other digital and Social
Media channels. Bloggers and target group-relevant multipliers are also being
made aware of the spot.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
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Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
