Auckland - Saatchi & Saatchi ECDs Corey Chalmers
and Guy Roberts announced the appointment of Terry Williams-Willcock as Digital
Creative Director today, further
strengthening digital capabilities across the agency. He will lead a 22-strong
digital department of coders, producers, UX designers and developers, alongside
Lorraine Guerin, Director of Digital Production.
“One of our first initiatives as new ECDs was
to find the right kind of leadership for our digital offering. Terry’s the
perfect creative mind for the type of work we’re developing these days, whether
it be digital experiences with depth, innovative storytelling, or genuinely
useful apps. He’s a rare breed that can balance digital complexities with
broader strategic thinking. He sees past a lot of surface ‘digi-fizz’ solutions
and offers much more substance of thought and care for real business problems,”
said joint ECD, Corey Chalmers.
Joint ECD, Guy Roberts added: “With clients
like ASB already innovating with us on digital initiatives such as 'Like Loan';
the New Zealand Defence Force using mobile apps like 'Force-Fit' for
recruitment and some more exciting mobile work coming up with DB, we're really
proud of the integrated work coming out of the agency. We're looking forward to
partnering with Terry to help us take the work to the next level and deliver
even more potent, effective ideas for our clients in the digital space.”
Terry
joins Saatchi & Saatchi on February 2nd from the Clemenger network, where he has been for the last 10 years. Originally
based in Wellington, he spearheaded the digital
offering at Aim Proximity for
clients including
Telecom, TVNZ, Toyota, Royal New Zealand Air Force, IAG, Vodafone, and New Zealand
Post. In 2011 he moved to Auckland to drive digital
creative for the Colenso/Proximity companies, where he worked on
award-winning and much loved campaigns
like Westpac – ‘Impulse Saver’, BNZ – ‘Be Good With Money’, ‘Emotion Scan’ and Monteith’s – ‘Meat Pack Hunt’
for DB Breweries. Terry started out his career as an interactive
designer in the UK, including stints at Arawak Interactive Marketing
collaborating with Saatchi & Saatchi London, BBH, Craik Jones, and working directly
with Sony Europe, Microsoft and BP on large-scale digital marketing solutions.
Terry said: “I am bloody excited about the opportunity to help lead the creative digital future for Saatchi & Saatchi NZ, working alongside two of New Zealand’s most amazing creatives, Gus and Corey. There’s a really strong culture there, led by Nicky Bell. I feel Saatchi’s are on a roll at the moment with a load of hugely talented people and can’t wait to be part of it.”
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