Saatchi & Saatchi Drives Home Deal with Wuling to Bring China’s Biggest Automotive Success Story to Indonesia

Saatchi & Saatchi has won a competitive agency pitch to launch Chinese automobile manufacturer SGMW in Indonesia.

The extensive win will see Saatchi & Saatchi and its partners manage the market entry strategy in Indonesia for the next three years. 

SGMW, the makers of Wuling, is the strong leader in the mini commercial vehicle, MPV and small car sectors in China, and is a joint venture between GM, Wuling and SAIC. With a significant investment planned for Indonesia, PT SGMW Motor Indonesia will build a factory complex at Cikarang, Bekasi. The factory capacity can produce more than 150,000 cars per year and will look to export throughout South East Asia. Backed by the high quality and strict standards brought to the partnership by General Motors, Wuling will set a new benchmark for automotive and manufacturing quality in Indonesia. 

Rohit Padukone, General Manager Saatchi & Saatchi Indonesia, said: “This is a massive win for Saatchi & Saatchi Indonesia, which places Wuling among the top 3 brands in the agency’s portfolio”. 

According to PT SGMW Motor Indonesia, Saatchi & Saatchi was the best candidate and collaborative partner for them to achieve success in Indonesia. 

Rohit Padukone further explained the successful strategy. “We shared considerable insights into the automobile industry in Indonesia and presented the challenges that automobile brands need to overcome in this market. Our approach in presenting a clear road map and strategy, rather than jumping direct into communication ideas, was really appreciated by the client.” 

Saatchi & Saatchi Indonesia Executive Creative Director Alex Tagaroulias added, “Working on a challenger brand with the ambition of Wuling is a dream for any creative. We can’t wait!” 

Saatchi & Saatchi have partnered with Zeno Indonesia (Public Relations), Starcom (Media), YouGov (Research) and Guerrilla (Brand Engagement) to custom design and implement a complete communications and marketing programme for Wuling in Indonesia.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…