London - Saatchi & Saatchi EMEA has launched a new pan-European brand campaign for Toyota that will break across Europe this month.
The campaign, entitled “Your Toyota is My Toyota” features candid interviews with real Toyota factory workers and dealer employees, filmed across the continent over the past two months. While the core content remains the same across Europe, each market will end with the testimony of a local Toyota dealer.
The first major campaign following the recall, the work demonstrates the commitment to quality that is embedded in Toyota’s DNA, through the voices of its own people.
Giuseppe Caiazza, Managing Director of Automotive Business for Saatchi & Saatchi EMEA, said: “We are all extremely proud at Saatchi & Saatchi to have worked hand in hand with Toyota to deliver the first ever primary brand campaign for Toyota in Europe. We strongly believe it will show the true face of the brand which is built upon thousands of people working hard day after day to ensure best quality products for their customers.”
This is the first pan-European brand campaign for Toyota following the steady consolidation of Saatchi & Saatchi’s relationship with the auto giant. Saatchi and Saatchi now serves Toyota in 14 markets across Europe, including the UK, Germany, France, Italy, and Spain.
For more information, visit http://www.toyota-europe.com/experience/mytoyota/index.aspx
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