The award is organized by ADC Group Company – the specialist publishing company for advertising, marketing, media and events professionals.
The motivation read on stage by Marco Maccarini (presenter of the evening) and delivered by Salvatore Sagone (President of ADC Group) was as follows:
"This prestigious award goes to Giuseppe Caiazza for the results achieved in 2014 for business growth (+12.5% vs 2013), in addition to major acquisitions such as Ambito5 - the social media agency, and, above all, thanks to a ‘participation’ approach to the business and management team working on synergy and cooperation. Further to that the creative awards won at International and local level confirms Saatchi & Saatchi, for the fourth consecutive year, as the most awarded agency at the Italian Art Directors’ Club, the Italian most awarded agency at Cannes over the last three years, and the Italian agency most awarded according to The Gunn Report in 2014."
Giuseppe Caiazza said: "I am very happy to receive this award which crowns the efforts of the entire team of the Italian agency. In the last three years thanks to the participation, to the devotion and enthusiasm of everybody, the agency was able to obtain many creative awards and business grew by 25% in a market that was down by 35%. These results have allowed us to enter the top 10 agencies for the Saatchi & Saatchi worldwide network, with the same dignity that markets such as, the US, China, and UK which have enjoyed strong growth in recent years."
During the evening, the agency’s CoorDown campaign ‘Dear Future Mom’ won the award for Best Online Advertising Campaign.