'Trace Your Road'

'Trace Your Road' stars the new Lexus IS Hybrid in the world's first real-time and real-life videogame. The idea pits Formula 1's Jarno Trulli against a series of improvised racetracks, each one designed on a touch tablet by ten lucky contest winners. They were given the opportunity to ride shotgun in the IS Hybrid with Trulli at the wheel as he attempted to follow spontaneous, projected paths at high speed. Penalties were given for leaving the routes or touching the walls of the hangar. The results included spectacular hairpin turns, stunning footage and, luckily, no accidents.


SFR – Campagne Réseaux

Work

On n’imagine pas le travail accompli sur le terrain par SFR pour déployer ses réseaux. Un travail quotidien et invisible qui touche pourtant l’ensemble du territoire français.

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

'The Heart'

Work

Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever it’s needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games.