Publicis Groupe Acquires Ambito5

Italy's leading social media agency to become fully integrated into Saatchi & Saatchi Italy.

Paris - Publicis Groupe announces the acquisition of leading social media agency, Ambito5, in Italy.

Founded in 2003 by Max Brondolo, Ambito5 is an innovative agency whose mission is to create, develop and activate social experiences - online and offline that help grow business and brands. With 45 employees, Ambito5 works with some of the world’s top brands – such as Costa Cruises, Barilla, DirectLine, L’Oréal, Decathlon, Metzeler and Swatch – helping them create highly effective social communications.

The agency will be fully integrated into Saatchi & Saatchi Italy, consistently ranked as the most awarded creative agency in Italy at the Cannes Lions Festival and The Italian Art Directors Club. Since 2011, Ambito5 has been closely partnering with Saatchi & Saatchi Italy on key clients including Toyota, Lexus, Enel, Procter & Gamble, Intesa Sanpaolo and Ferrarelle.

Current General Manager of Ambito5, Giuseppe Mayer, will maintain his role, while founder Max Brondolo will take on the role of President of the Board of Directors. Saatchi & Saatchi Italy’s CEO Giuseppe Caiazza will become Member of the Board of Directors with delegation of powers.

Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy and Saatchi & Saatchi + Duke France, and Head of Automotive Business for Saatchi & Saatchi EMEA said: “We are very proud that the Groupe has chosen to integrate Ambito5 into Saatchi & Saatchi Italy. We are confident that this addition will further strengthen our creative and digital leadership in Italy, allowing us to develop ideas together with our clients to engage and excite an increasing number of people around the world.”

Brondolo added: “We have been looking for a way to bring a global dimension to our vision and services for some years now. Today, becoming part of the Saatchi & Saatchi Worldwide network is as exciting as it was when I founded Ambito5 ten years ago. A future of great creative work together in an inspiring and engaging environment is ahead of us.”

Justin Billingsley, COO of Saatchi & Saatchi EMEA continued: “We are delighted to be officially bringing Ambito5 into the Saatchi & Saatchi fold in EMEA. Their social expertise combined with the creative brilliance and existing digital capabilities in Italy, make for an extremely powerful combination. This acquisition is the latest marker of our ongoing transformation across a region that has been steadily gaining momentum over the past 18 months.”

The acquisition of Ambito5 follows a succession of key digital additions to Saatchi & Saatchi in the last year, including zweimaleins in Germany, Synergize in South Africa, Interactive Solutions in Poland and Outside Line in the UK.


Photo: Giuseppe Caiazza and Max Brondolo


Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…