A Runaway Victory in Macao for the Biggest Presentation Team in History

Saatchi & Saatchi China's 130-strong pitch team wins Sands China resorts business.

Shanghai - After a fiercely competitive pitching process, Saatchi & Saatchi was appointed by Sands China, the American giant in the casino and resort industry, as creative agency to serve its properties in Macao Cotai Strip for mainland China, Hong Kong and Macao. A total of 10 agencies were involved in the long list, while Grey and Ogilvy took part in the final pitch.

The creative duties will cover Sands' flagship Venetian and Sands Macao resorts as well as further shops, entertainment holdings and hotels on the Cotai Strip, including brands such as the Four Seasons, Conrad, Sheraton, Holiday Inn, and Parisian, a new resort that will offer 3,000 rooms and a replica of the Eiffel Tower.

Everything about this pitch was big: According to a recent media report, the account is believed to be worth US$50 million, industry insiders expect this to be the largest–scale contract in the Greater China region for the year. Saatchi & Saatchi’s presentation team set a new industry record with 130 members. The team from Saatchi & Saatchi’s Shanghai, Guangzhou and Hong Kong offices arrived at the presentation meeting in black t-shirts with gold text that read, ‘Sands Macao and Saatchi & Saatchi – One Team One Dream, Nothing is Impossible’. The team delivered a perfect showing of Saatchi & Saatchi's creativity, spirit, passion and commitment. 

"As a team Saatchi & Saatchi has exhibited great cohesiveness. They have shown us deep knowledge of our target audience and out of the box creative activation for our marketing needs which are what we are looking for in our partnership... very exciting indeed,” said Chuanda Tan, Executive Creative Director of Advertising & Brand Management Sands China Ltd.

Saatchi & Saatchi Greater China CEO Michael Lee expressed his pride in the team's achievement, but declined to disclose the value of the account. "This has been an unparalleled journey for us and has given us the opportunity to present the pinnacle of Saatchi & Saatchi's creative and strategic abilities as well as our team's unbridled passion to the client," he said. "We demonstrated and proved our commitment to this highly valued client through our every action. We are filled with gratitude for their faith in us as well as with excitement to begin this partnership. I am exceptionally proud of our team's work on this pitch. Our successful journey to Macao is a testament to the spirit of Saatchi & Saatchi One Team One Dream."


Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…