At this years’ prestigious Campaign Big Awards, Saatchi & Saatchi London celebrated winning Silver for the Rekorderlig film ‘Silver Skaters’.
Directed by Andreas Nilsson, the Swedish artist and award-winning director, ‘Silver Skaters’ features a pair of unconventional but spectacularly talented ice skaters and their evangelical coach, as they create an ethereal routine that looks – and sounds - unlike any other.
Embodying all that is 'Beautifully Swedish', the ad drove awareness for Rekorderlig globally, connecting the audience with the skater’s story.
Rob Potts, Executive Creative Director, Saatchi & Saatchi London said: “Everything about this execution is big and bold: The idea. The landscape. The cinematography. Even the beards are big.”