Sao Paulo -"Pet Shop", the new campaign for Trident Fresh, created by F/Nazca Saatchi & Saatchi and produced by Stink São Paulo, goes beyond traditional flavour attributes and proposes a fresh mental renewal to its consumers.The film shows a young man patiently waiting for his dog's grooming session to end. Clearly there could not be a more monotonous moment imaginable.…
New Zealand - Trying to describe what L&P tastes like is tackled in a distinctly kiwi way this week in the new Saatchi & Saatchi campaign for L&P. The iconic kiwi brand launches four new 15 second TV spots with the ‘Bit Different Aye' campaign, which follows an online competition on their Facebook page. Saatchi & Saatchi ECD, Antonio Navas,…
Auckland - Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car. The Toyota Corolla ‘Feels Good Inside'.The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota's partnership with "New Zealand's Got Talent" on TV…
Los Angeles -On Friday 12 October the Toyota Tundra will be towing the space shuttle Endeavour over the 405 Freeway in Los Angeles. The tow will assist the California Science Center Foundation in the movement of the historic icon over the Manchester Boulevard Bridge, an area that requires a different tow mechanism than other portions of the route for weight…
New Zealand - The new Navy campaign from Saatchi & Saatchi New Zealand uncovers the extraordinary life of adventure, belonging and purpose that comes with being a sailor. The television ad gives us a raw, truthful, documentary-style view of Navy life, underpinned by a stirring narration of the National Anthem by NZ's oldest living Navy veteran - 96 year-old Vince…
Portoroz: Saatchi & Saatchi became the 2nd most awarded agency at the Golden Drum awards after winning two Grand Prixs (Israel), one gold (Israel) and seven silvers (two for Serbia, and one each for Israel, Finland, Romania, Ukraine and Russia) at the festival in Slovenia.Blood Relations from Baumann Ber Rivnay Saatchi & Saatchi in Tel Aviv won two Grand Prixs;…
Singapore - Saatchi & Saatchi today announced the acquisition of 100% of Arachnid, one of Asia's leading and most highly awarded digital agencies, and one of the region's most coveted acquisition targets for many years. The acquisition will see Arachnid rebranded Saatchi & Saatchi Arachnid, as the agency becomes aligned into the Saatchi & Saatchi network in Asia Pacific. The…
Bucharest - Saatchi & Saatchi has created the latest image campaign for ‘Arnos', one of the most popular pasta brands in Transylvania, which last year became part of Tymbark Maspex România's brand portfolio. Launched at the end of September, the campaign includes a mix of communication channels, like TV, radio, OOH and in-store. The brand repositioning and communication campaign…
Procter & Gamble Press Release BETHEL, Conn.-- September 17, 2012 -- No matter where he came from or the circumstances he was dealt, he powered through to defy the odds and become one of the best players in the National Football League (NFL). This NFL season, Duracell, the Trusted Battery Power of the NFL, has teamed up with All-Pro Linebacker…
Sao Paulo - F/Nazca Saatchi & Saatchi stands up for the native species of the Atlantic Forest, a vegetation that at one time covered 62% of the Brazilian territory, with its new campaign for the Fundação SOS Mata Atlântica. An animated 1-minute film features gun-toting soldiers in business suits unleashing firepower on the Brazilian forest, to pave the way for…
New York, NY - This Thursday (October 4th) Saatchi & Saatchi New York presents the 6th Edition of its popular 7x7 Series as part of Advertising Week. The speedy "ideas festival" will take place at BB Kings Times Square (5PM) and feature a wide array of talented presenters. The complete lineup includes Slipknot co-founder and percussionist "Clown", Movember Chief Operating…
Prague - After last year's bronze medal win, Saatchi & Saatchi Prague scored again this year at Red Apple, the prestigious marketing and advertising festival in Moscow. This year, however, it brought home the most valuable prize - the gold medal in the Non-traditional Media category for its Euro 2012 football tournament campaign for sports news server Sport.cz (operated by…
London - Saatchi & Saatchi has hired creative duo Todd Grinham (art director) and Brittany Poole (copywriter), further bolstering the agency's top quality creative offering. Grinham and Poole join Saatchi & Saatchi from Crispin Porter & Bogusky, Boulder, Colorado and will report into Kate Stanners and Paul Silburn, Executive Creative Partners, working across a range of the London agency's clients.…
London - Saatchi & Saatchi London launches "Magicians", the next exciting new spot in the globally successful "Every Shot Imaginable" campaign for The European Tour. This time, the ad pairs the unique talents of world-famous golfers against the skill of a well-known magician, DMC. The four-minute long online film will break on YouTube on Tuesday, featuring golfing legends such as…