Winston Wolf urges consumers not to skip Direct Line’s ‘Skipping’ YouTube preroll ad for Home Plus Insurance

Direct Line and Saatchi & Saatchi London have launched a 40” YouTube preroll ad voiced by Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction.

In the campaign, Wolf asks in the first 5 seconds; “Will you choose to skip the ad or choose the skipping ad”? 

Breaking today, ‘Skipping’, which promotes Direct Line’s Home Plus Insurance product, shows Winston Wolf’s associate Billy jumping a rope held by two heavies as they throw what appears to be his laptop at his feet. 

Winston Wolf points out that Direct Line Home Plus Insurance gives you (and also Billy) a couple more choices – a cash payment transferred directly to your account or a replacement item should your laptop get damaged. 

Wendy Pearson, Head of Marketing at Direct Line says, "Our latest ad continues our 'fixer' theme and is fronted by Winston Wolf and his associate Billy explaining how at Direct Line we fix Britain’s insurance dilemmas with propositions designed to get their lives back on track after a claim. We've developed bespoke interactive creative for YouTube that will continue to build on the fantastic engagement we've already had through the rest of the campaign." 

The 'Skipping' ad follows the ‘Roger’ ad launched in July, in which Winston Wolf comes to the rescue of Jenny, whose chocolate fudge cake-making accident has broken not just her phone, but covered her daughter’s cuddly toy rabbit, Roger, with cake mix.  

To view the campaign: https://youtu.be/Z43OY8iq49I


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