Trident Total Gum: 'Traffic Police'

Saatchi & Saatchi Colombia demonstrates the power of a smile with new Trident Total Gum campaign.


Bogota
- Don't you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills.  In this witty ad for Trident Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off.

The ‘Traffic Police' campaign was created by Saatchi & Saatchi Colombia for Trident Total by General Creative Director Juan Pablo Navas, and Creative Directors Juan Carlos González and Margarita Olivar.  Directed by Alejandro Carreño, the production company was Los Notarios.

See the film at http://www.youtube.com/watch?v=NE5ZMtjvuxI


Credits

Advertising Agency: Saatchi & Saatchi Colombia
General Creative Director: Juan Pablo Navas
Creative Director: Juan Carlos González, Margarita Olivar
Copywriter: Juan Carlos González
Art Director: Margarita Olivar
Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz
Director: Alejandro Carreño
Production company: Los Notarios
Producer: Nathalie Burnside
Production manager: Juan Pablo Bernal
Post-production: Dr. Pepe
Sound production: Laika Studio



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