Philippines - Philippine telecommunications company PLDT teamed up with Ace Saatchi & Saatchi to create a TVC honoring teachers this October, National Teachers Month.
Launched on October 18th, the ad inspires gratitude towards teachers, cleverly demonstrating how important they are in helping students grow to become successful adults. Over 100 actual teachers were part of the cast.
The TVC was made for PLDT’s Corporate Social Responsibility arm, Gabay Guro, which roughly translates to “Guide the Teachers”. The program does this through various means: by providing schools with computers and broadband connections, granting scholarships to Education students, conducting regular training sessions for teachers, offering livelihood and housing, and paying tribute through an annual Gabay Guro Grand Gathering event.
Read more about Gabay Guro: gabayguro.com